Being a lawyer is typically a high-pressure job that takes a lot of concentration and focus. And for the most part, it’s got nothing to do with search engine optimization.
Hiring a legitimate firm to help you manage this process is going to be a lifesaver – and while you’re at it we highly recommend trying some essential oils to keep yourself calm! This is a term that is used by website owners, and it’s one of the fundamental practices when looking at digital marketing.
As you are trying to establish your business, there are 5 essential SEO tips you for lawyers. Use them yourself, or search for them in the professionals you use, but make sure these 5 things are present within your law firm’s SEO strategy.
1. Quality Content
The main purpose of a website is to provide quality content. When visitors land on the site, there should be something interesting to read. More specifically, their search term regarding legal expertise should bring them to your site, and then provide them with what they need to know.
Of course, you don’t have to write about every case you’ve ever tried, but briefly sharing your experience in a specific field really helps.
The thing is that search engines are very focused on giving users the best possible experience. This means ranking sites that are relevant and informative.
2. Strong Keywords
Writing content and finding the right keywords are two separate practices. Even though the content should be closely connected with the content, you want to single out phrases that people might potentially use to find you.
And when you find the right keywords, you want to use them in the content in a very natural way. In fact, always post content with relevant and proper keywords. Because the more connected they are, the more visibility search engines give.
3. Fast Loading Speed
Things happen quickly online, and it’s a rule you have to follow if you want your site to compete for rankings. In other words, how long does it take for your homepage to load? Because if it’s anything more than two seconds, you are looking at many lost visitors.
Yes, it might seem a little unrealistic, but users don’t like waiting, especially for a website to load. So, ensure to streamline the site and keep it clean.
4. Responsive Theme
If you think only desktop users search for lawyers, think again. At least half of the internet population prefers to use a mobile device of some kind, and it means they get a different experience when opening websites.
Having a responsive theme means that every user, regardless of the device they are using, will be able to have a good experience.
5. User-Friendly Navigation
Lastly, try to keep the site as easy to navigate as possible. The last thing you want is frustrated visitors not getting to the sections of the site where they need to be. And not only will this increase the bounce rate, but it looks very unprofessional.
Given that you are building a website for a lawyer, there doesn’t have to be anything fancy. People need to look at the site and see you are a professional who knows what you are doing.